- Review the client’s brand communications strategy, or in the case of a new brand, help the client define and articulate that strategy.
- Analyze the perception of the key audiences like buyer persona, prospects, partners and employees, media through a Brand Communications and Social Media Audit. 
- In collaboration with the client, review - if needed - the brand’s market position, based on insights from market research and reputation audits. 
- Finally, the audience identification will drive the development of the most important brand messages that differentiate the business or brand from competitors, followed by the most effective PR and social media strategy and actions to get the job done.

Brand innovation is an essential component of corporate strategy. Through strategic planning, brand innovation helps businesses to implement new marketing projects. Innovation realized transforms your brand into a dynamic, relevant asset, then directs it with purpose and creativity to a position of preference in your markets. It requires a new way of thinking and the courage and commitment by executive management to seek real and positive change.

A rigorous examination of your brand and the world it engages —the challenges, constraints, and latent potential—leads to knowledge (power) and insights (opportunity) that fuel brand innovation.

CORPORATE PARTNERSHIP

Developing a Corporate Partnership plan means identifying actions aimed at creating a healthy and lasting relationship between business partners and non-profit organizations, aimed at improving the performance of a company and significantly increasing its popularity and brand awareness. There are several ways through which companies and organizations contribute to building a solid Corporate Partnership; among these, for example:

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- cause marketing, a dynamic in which both entities join forces for a social or environmental cause and in exchange obtain visibility and funds (in the case of non-profits) and customer loyalty and retention (on the corporate side);

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- event sponsorship, a way to create associations and positive links between the two realities in the form of an event dedicated to humanitarian or charity issues;

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- volunteer programs, designed to provide organizations with skills that can help them pursue and achieve their goals, associating the brand of the company sending volunteers with the noble cause.